With the movement toward sustainable, “green” food sources picking up speed, animal rights is obviously going to be part of the conversation. The public is growing dissatisfied and wary of large scale farming and have a greater interest in knowing where their food comes from, and Starbucks is leading the way.
Starbucks has recently introduced a new animal welfare policy that’s focusing on developing animal food sources in a healthy, sustainable and humane way. They support the responsible use of antibiotics but seek to eliminate the use of artificial growth hormones, gestation crates for pigs, and cages for chickens.
This kind of transparency and awareness will surely bode well for business. Utilizing farmers and suppliers who are committed to ethical and sustainable practices and passing that information onto the customer will strengthen brand loyalty and likely increase the quality of your products.
Read the full article here: Starbucks’ new animal welfare policy “most extensive of any restaurant chain”