Month: March 2015

Brand loyalty is an important thing to cultivate – it’s one of the big ideas that keeps customers coming through your front door. It seems really simple, but sending out an email to your digitally subscribed customers on their birthday is a great way to connect with them on a personal level. Coupons and discounts definitely sweeten the deal, and they’ll probably bring friends with to redeem them!

Read the full article here: Customer Birthday Emails

News

Many food service business are focusing on increasing their reach on the web through social media marketing efforts, but it’s just as important to target local customers and establish yourself as a feature of the community if you want to maintain a healthy bottom line.

Grassroots marketing is all about getting your local community excited about your brand, and this article at Fast Casual offers some great tips and advice on how to do just that.

For example, if your community hosts any particular festivals it’s a good idea to get involved with promotions, freebies, or contests that have something to do with the event. That gets people talking both about the festival and your part in it, which generates interest in your business and brings customers through your door.

Seek out what makes your community special, and what the local population is passionate about. Figure out how your brand can mesh with the needs of your community. Identify what your target audience wants, and find a way to give it to them.

Read the full article here: It’s something personal: tips for building loyal locals and establishing community roots

Commentary

Sometimes a big tip makes the whole work day worthwhile, no matter how difficult it might have been. If you’ve ever been fortunate enough to receive a tip like the one Mattura got from a mysterious tattooed man, would you do what she did?

The party left before Mattura came back to pick up payment and upon finding the $100 bill she first thought that it was a mistake. She was able to locate and thank her tipper because of his unique facial tattoos.

Read the full article here: Waitress Gets Amazing Tip, Seeks Out Mysterious Tipper

News

Consumers are looking for more adventure when it comes to what’s on their plates. They’re focusing on sustainable, organic, fresh, local food both at home and when dining out. Americans with these more selective tastes are also eating out more often.

Supply chain issues are giving food service operators a difficult time, but a focus on local sourcing could be an effective strategy.

Read the full article here: Consumers Seek Higher Quality Foodservice

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Revenue slumps happen sometimes, and while it may be frustrating there are many ways you can pull yourself out of it and get more money out of your business. Some require an initial investment of time or money and pay off in the long run, while others offer almost immediate profit. No matter what your business, you’ll likely find some of these tips useful.

Shrinking portion sizes can offer incredible savings. While you don’t want to shrink them enough to be too noticeable by your customer, even a small amount can save you a lot of money over time, and that means greater profits.

Offering up new desserts is enticing and easy, or consider putting in a soft serve machine. Bars can also benefit by allowing bartenders to come up with unique and interesting dessert cocktails to jump on the trend. Frozen margaritas are also very popular.

Becoming involved with the local community is a great way to establish a relationship with your customer base and earn their trust and support. Create a strong web presence and keep up on social media interaction to create brand loyalty with easy advertising.

For more, read the full article here: 9 Ways to Increase Profit At Your Restaurant

Commentary

Technology is completely changing the way restaurants function, and some establishments are decreasing their staff in favor of tablet ordering and payment, and even robot and drone servers. While these changes are futuristic and interesting, consumers want restaurants to know they still value the human side of the experience.

In an industry known for hospitality, the cold glare of the machine doesn’t set right with everyone, even technology-obsessed millennials. While they want to order and pay with technology, they acknowledge the human factor is important, too.

Read the full article here: Despite Technology, Diners Still Want the Human Touch

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Taco Bell has been busy! Ever since Brian Niccol took the lead as president and then chief executive, the quick-service taco chain has been making headlines with the introduction of a full breakfast line, new menu items, and even a new fast-casual brand called U.S. Taco Co. and Urban Taproom!

With mobile technology in demand, Taco Bell answered with the addition of tablet ordering and payment options as well. What will they do next, and what can your restaurant learn from their success?

Read the full article here: Taco Bell Is At It Again

News

For a job that often pays minimum wage, servers are seriously skilled workers. Not only that, the things you learn while serving can help you succeed in other areas of your life. Multitasking, people pleasing, and patience are useful things to know!

This article from Shiftgig describes eight skills learned by serving that you can apply to other areas of your life. For example, you learn quickly that not everyone is nice and friendly, but being able to keep smiling in return, even when the customer obviously doesn’t deserve it, can help you deal with toxic people in your personal life.

Another handy skill is being able to ignore things that don’t matter and focusing on priorities. When you’ve got people waiting for seats, other people waiting for food, and a bill that needs to be split six ways, you handle it all gracefully until the next pile of tasks comes your way. When life throws things at you, you can take care of it much the same way.

Read the full article here: 8 Incredible Life Skills You Learn Being a Server

Commentary

Websites are a must for almost every business out there these days, but before you start building a web presence you have to make sure you’ve got all your ducks in a row. This article from Fast Casual describes eight things you should do before you get started.

You should start by involving I.T. and Finance in your planning, and assess your inventory. Analytics are also important so you can track what’s working and what isn’t. Take mobile technology into consideration as well.

Read the full article here: 8 things restaurants should do before building a website

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Consumers all over the U.S. are more interested in where their food comes from and how it got there, and this demand is causing restaurants to respond with transparency about their businesses and products.

Customers also want to know how employees are treated and what kind of environmental impact and waste management system restaurants are using. Learn how you can become more transparent with your business practices in this article from QSR.

Read the full article here: The Truth About Transparency

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