Month: August 2015

Breakfast is often touted as the most important meal of the day, but it’s quickly becoming the most popular meal of the day as well. This post from Zacks Equity Research has the lowdown on Americans’ obsession with breakfast, including the rise of breakfast burgers and the decline of fancy toasts.

Read the full article here: Latest Craze in the U.S. Restaurant Industry: Breakfast

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While for many Americans, eating “adventurously” means putting a little extra hot sauce on their burrito or getting a third topping on their delivery pizza, there is a rising popularity among more global ethnic cuisines. This post from Nation’s Restaurant News highlights some of the results from a recent survey conducted by the National Restaurant Association that aimed to determine how aware Americans are of various ethnic cuisines from around the world, and how often they explore the adventurous side of their taste buds and actually eat said ethnic foods.

According to the survey, most Americans eat ethnic food at least once a month and have evolved their ethnic palates in recent years. While more traditional and widely accessible cuisines like Chinese, Italian and Mexican food are some of the most popular ethnic options eaten with regularity, there is a rising interest in other international offerings like sushi, Spanish tapas, Southeast Asian fare, and Belgian and French offerings. However, awareness of, and interest in, Korean food remains relatively low comparatively.

The big takeaway for restaurants? A number of survey respondents indicated that they would try an ethnic dish they were unfamiliar with at their favorite restaurant if it was on special. Time to update your menus!

Read the full article here: Report: Consumer Interest in Ethnic Cuisines Grows

Commentary

Amazon is everyone’s favorite shopping and delivery service, with goods ranging from books and electronics to clothes and beauty supplies. But their newest venture aims to capitalize on a current and growing trend: restaurant delivery. This post from Eater has all the details about their new service that’s currently in testing.

Read the full article here: Amazon Is Currently Testing Restaurant Delivery

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Sunday brunch is something that many diners look forward to all week, but could the boozy breakfast tradition soon be in danger? This post from Restaurant Hospitality looks at how the pending national minimum wage increases could affect diner favorites like brunch due to the high cost of staffing kitchens and restaurants on typically slower days.

Read the full article here: How Higher Wages Might Spell an End to Sunday Brunch

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Fast casual restaurants as we know them are changing, and for the better. Rather than being just quick and casual, many chains are embracing the importance of the customer experience and doing everything they can to create a unique and memorable atmosphere and experience for their diners. This post from Fast Casual explains the reasoning behind some of these changes, and the effects they can have on a restaurant’s bottom line.

Read the full article here: Why Fast Casual’s Customer Experience Isn’t So Casual

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Creating a sense of loyalty among your diners can be tricky in such an overcrowded dining space; why should they continue to come back to your bar or restaurant when there are so many others out there that they could try, and spend their money at? With so many options, it’s hard for customers to remain faithful to one in particular. But there are some things you can do to entice your regular customers to stick with you, and even engage new potential diners to keep coming back. This post from Buzztime explains the power of “keepsakes” when it comes to restaurant marketing, and how offering a special souvenir mug, beer glass or other item can create a feeling of sentimentality and positive emotions.

For example, if you host frequent events at your bar or restaurant, having a keepsake item like a t-shirt or cup for the first 50 diners through the door can not only make them feel as if they’re part of a community, but also entices them to continue coming back to collect even more items. It’s a small upfront cost for you, but it can payoff big in the long run. Keep reading for even more promotional ideas.

Read the full article here: Keep More Customers With Keepsakes

Commentary

While you probably hope that when opening a new restaurant, the fantastic food and service will speak for themselves, it often takes more effort than that to really get a buzz going around a new place. The restaurant industry has become a crowded space, and to set your restaurant apart from the crowd you’ll likely need to engage in some marketing and advertising tactics to get the word out and get people coming through the doors. This post from FSR Magazine shares some popular and effective marketing tactics for restaurants hoping to step up their strategy.

To start, some basic PR like sending a press release about your opening to local news outlets can be a simple and inexpensive way to get some press. Additionally, using social media platforms like Facebook and Twitter can help you to reach potential new customers and begin to build a “voice” for your restaurant. Fundraisers, community events and county fairs are also great outlets for you to spread the word and to let local residents sample your offerings before you even officially open. Once you’re ready to open your doors, having a few “soft opening” and industry events before the big night can help generate a buzz with some of the most important tastemakers in town. For more marketing ideas, keep reading.

Read the full article here: A Guide to Marketing Your Restaurant

Commentary

E-cigarettes may have changed the smoking community, but have they had an effect on restaurant smoking policies? This post from Food Service Director looks at how and why smoking policies should be updated to include provisions about e-cigarettes, including specifics on hand-washing and how to explain any changes to your employees.

Read the full article here: E-Smoking Policies

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Despite the fact that the foodservice industry continues to grow and see increased sales, and more and more customers are choosing to dine out rather than cook at home, it seems the restaurant industry is facing an unprecedented chef shortage. This post from Shiftgig has all the details on the phenomenon of disappearing chefs.

Read the full article here: Restaurants are Facing a Shortage of Chefs

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Accepting credit and debit cards at your bar or restaurant makes the customer experience more seamless and enjoyable for diners, but it can leave your business vulnerable to online credit card fraud. Fortunately, there are plenty of steps you can take to protect yourself against fraud attacks, and this post from Restaurant Hospitality lists some of the most important defenses to follow.

Read the full article here: Best Practices to Avoid Credit Card Fraud

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