$4 is the New $5

As restaurants face the challenge of falling guest traffic and sales, Krystals is trying to pull customers in by offering a new $4 meal. Past promotions have shown that while the restaurant should lose money by offering items and/or meals at such a discount, they actually turn a profit due to upsells, add-ons, and attracting customers that may not have come in at all except for the promotion.

$4 is the New $5

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