Customer loyalty is the life’s blood of any quick service restaurant, especially smaller, local businesses. You need Top-of-Mind recognition of your brand that makes you the first place customers think of when they are hungry. Send new customers emails introducing your restaurant and your people, and thanking them for their patronage, and then continue to ply them with lots of specials and promotions for different days. Try to make your restaurant a center of the community to help draw in regular gatherings of people.
- Consistent communication with customers can strategically impact spending habits and increase revenue. It is easy, quick and the least expensive loyalty boosting strategy.
- Consistent communication involves sending purposeful emails and evoking the emotional and functional benefits of a brand through email, social media or face-to-face.
- Let your emails and activities show appreciation for your customers because happy, satisfied and informed customers are the best tool for marketing.
“The saying “You only have one chance to make a first impression” holds true. And, once that impression is made, it’s very hard to change it. It’s extremely important to send an email to new customers saying hello and thank you.”