Millennials are just as brand loyal as Baby Boomers but require targeted and individual benefits and marketing finesse to spur interest in a product, service or experience. Younger customers crave that a specific brand dimension have mega appeal. The price or quality needs to be attention grabbing or the vibe or options must be open and inclusive. Most millennials spend almost one hour each day on social media, raising the stakes for social platform advertising to reach the masses. Marketing campaigns that offer a unique or meaningful experience to the millennial customer are more likely than not to gain the trust and loyalty of this particularly savvy customer base.
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