Fast food restaurants are in constant competition with each other over factors like speed and price, using special promotions to generate interest (McRib, anyone?). Recently they’ve been focusing on three key products: chicken nuggets, coffee, and breakfast sandwiches.
Burger King recently came out with a super cheap chicken nugget offer to rival McDonalds, while coffee promotions are hot at both fast food stops and convenience stores. Taco Bell launched a breakfast menu last year, and many others have followed suit.
Read the full article here: Fast Food Is Going to War Over These Three Menu Items
[sc:mbta]
