Congo Coffee Introduced as Latest Roastery Beverage

Starbucks is now introducing Congo Coffee as their latest beverage. Congo Coffee comes from the Democratic Republic of Congo, and it wasn’t always easy to get. Market access decreased during wars, making their coffee impossible to purchase. A peace deal was signed in 2013 allowing the stability of the coffee to grow again. During this summer Starbucks will now be offering a new Congo Coffee to customers. Purchases can be made online or in-store while supplies last.

Key Takeaways:

• Stability is returning to the DRC and coffee production is returning.
• Starbucks R&D team has been using this coffee to create a new beverage with a silly name.
• Starbucks pays for subtle advertisements that read like articles but aren’t. Despite this, it was interesting to read.

“The Starbucks Reserve Roastery has been a source of innovation and inspiration since it opened in 2014, from Affogato to Whiskey Barrel-Aged Cold Brew.”

Read more: https://www.qsrmagazine.com/news/congo-coffee-introduced-latest-roastery-beverage