Could Customization Disappear from Fast Casual?

For many years people have enjoyed the customization options at fast casual restaurants, from sandwich shops to tacos. This approach was the topic of the educational event Disrupting Fast Casual. Attendees were tasked with finding new ideas to refresh old tried and true concepts. Some of them said that the customization was past its prime and consumers wanted dishes that are already made to taste great. Others felt that the customization at fast casual restaurants needed some new ideas, like guidance from servers so customers know what pairs up good. For some brands it works fine but for others it could make the experience long, confusing, and daunting for many customers. Many brands are trying to reduce their menus in an effort to cut cost, this in turn can change what part of the dish will be diy. This is where fast casual restaurants can come in and find the middle ground to make it a great experience and also be efficient as possible.

Key Takeaways:

  • The trend of most guests wanting customization is fading according to many Chefs.
  • Customization is key to allowing the food experience be controlled by the guest.
  • Customization has allowed many business to flourish and bring in new guests.

“When customization enters the realm of complex and more plentiful menu items, it may become more difficult for guests to make decisions”

Read more: https://www.qsrmagazine.com/fast-casual/could-customization-disappear-fast-casual

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