Over the years there has been an exponential increase in online short-term promotional deal websites. They have been massively popular and effective in promoting both new and old restaurants. However, there are recent findings showing that these types of promotions can lead to negative effects. For many restaurants offering these Groupon-style deals, it may appear to consumers that it is a somehow less-desirable place to eat – which was the reason for using the promotional website in the first place. A yet to be published research paper from the University of Maryland decided to undergo this study as the researchers consider daily deals as “one of those areas where there’s a lot of opinion but not a lot of rigorous research.”
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Do Daily Deal Websites Pay Off For Restaurants Or Not?
Over the years there has been an exponential increase in online short-term promotional deal websites. They have been massively popular and effective in promoting both new and old restaurants. However, there are recent findings showing that these types of promotions can lead to negative effects. For many restaurants offering these Groupon-style deals, it may appear to consumers that it is a somehow less-desirable place to eat – which was the reason for using the promotional website in the first place. A yet to be published research paper from the University of Maryland decided to undergo this study as the researchers consider daily deals as “one of those areas where there’s a lot of opinion but not a lot of rigorous research.”
Read more here
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