Food Trucks: Coming to a Mall Near You

Although Americans’ changing shopping habits have made many restaurant chains leery of investing in food court locations. Nick Crosson of the Raleigh-Durham based food truck Porchetta is more optimistic about the future of food court dining. Crosson recently signed a 10 year lease at a Raleigh mall to give his roast pork concept its first permanent location. Setting up in a food court can be a good business move for food trucks because it increases brand visibility and can improve financial returns for a successful brand.

Read the full article here: Courting the Food Truck

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