In a recent panel discussion at the Fast Casual Executive Summit in Miami, three design experts talked about the importance of design for wooing millennial customers. One of the panelists, Nick DiCarlo, the director of restaurant solutions for Wendy’s, gave concrete examples of how revamping the chain’s decor drove customer interest and got great feedback. The experts also mentioned specific design trends that are popular with consumers at the moment, like open kitchens, fewer walls, and a strong sense of identity.
Read the full article here: FCES15: Why Design is Key to Customer Service
Link: http://www.fastcasual.com/articles/fces15-why-design-is-key-to-customer-engagement/
