Protecting your restaurant’s brand and decor is important and can make or break your business. In this case, an ounce of prevention can do the trick. One way is using a “trade dress”, referring to elements of the restaurant’s design. Federally registering your trademark is one other option. Companies can register its trade dress on UPSTO’s register, who decides if the trade dress is distinctive enough. If not, there’s always supplemental registers. Protect your rights ahead of time to avoid headache later.
- Decor in a restaurant is one of the core components of brand awareness.
- People want to steal decor for the sake of having a keepsake of the brand or restaurant.
- Making decor more difficult or illogical to steal can deter people from taking them home.
“Restaurants invest heavily in their décor; protecting those rights ahead of time will make it much easier to shut down copycat establishments whom try and steal that décor.”