Two of your favorite restaurants are combining forces, and it makes complete sense! Many Americans have a special place for Dunkin’ Donuts in their hearts due to their varied menu, their convenient locations, and the quickness of the experience. Baskin-Robbins is a beloved ice-cream parlor chain that also gives many people a nostalgic feel of ice cream combined with an abundance of flavors. This combination of the two companies can lead to a host of mutually-beneficial outcomes that will be great for both companies. So, what can you, as a restaurant and small business owner, learn from these two giant brands? While you have independently operated for some time, you should not be afraid of expanding and working with other restaurants. If both of your companies offer complimentary services and are in the same range of culture and prices, then remember that there are many benefits to combing or cross-promoting with another business! If you are looking for a great story on a complementary combination, read this article today!
Read the full article here: Dunkin’ Franchises Combine with Baskin-Robbins