New Public Opinion Poll Reveals Consumer Attitudes and Perceptions About Food Service Marketing

A public opinion poll from consumers about their views of advertising from restaurants from anything like McDonald’s to fine dining restaurants found the views to be interesting. Consumers really like the ads that state the words “delicious” and “tasty” and like friendly customer service that comes with the food service. In times today, consumers are eating more fast food than going out and dining, which is making the restaurant industry grow very very little. One way that consumers respond to food advertisements include the frequency on how much the restaurants are visited; they have the best ads. The three words that appeal consumers are “friendly”, “tasty”, and “delicious”. A great marketing statement that appeals the consumers is “Made fresh daily”.

Key Takeaways:

• Along with keywords that describe how healthy and tasty the food it, consumers really respond positively to humorous advertisements.
• New food delivery and cook at home subscription plans are changing what the public eats daily.
• About a tenth of the working population
  in the States is involved in food service.

“Americans are dining out less frequently, and the restaurant industry is experiencing little or no growth.”

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