In the restaurant field, food is everything. You’re literally surrounded by it. It’s easy to take the bounty for granted, and combined with the distractions of technology and the progression of society, it’s easy to forget there are still some serious problems with the system.
One of those is child hunger, which is still a very real problem in the modern world.
A small taco chain located in California has been doing their part to raise money and awareness for this issue. Through a donation drive, Chronic Tacos raised $10,000 for No Kid Hungry, a charity with a mission to feed hungry families. Chronic Tacos held an event that featured celebrities and entertainment to bring in the cash, as well as other fundraising events throughout September.
MTV star Wee Man played a major part in the campaign as he owns one of the restaurants.
The pay-it-forward mentality can really stick with consumers because they feel like they’re contributing to a larger cause (and they are). Hungry kids get to eat, and those fuzzy feelings mean happy, repeat customers. Win win!
Read the full article here: Chronic Tacos donates $10,000 to No Kid Hungry