When it comes to an overcrowded space like the foodservice industry, it can often seem nearly impossible to find loyal customers who will become regular diners. Today’s modern diners are more demanding than ever before and often care more about their overall dining experience than just the food they’re eating when they sit down at a restaurant. Restaurants that can provide a fast, unique and seamless dining experience for their customers will ultimately win the loyalty game, and the newest way to do that is by tying digital loyalty programs into the POS and mobile payment apps, as this post from Fast Casual highlights.
Restaurant loyalty programs have been around for ages, but by tying them in to mobile payment apps and restaurant POS systems, customers can get real-time updates on their status or when they’re eligible for certain rewards, providing a unique incentive for them to make repeat visits to your establishment. Furthermore, using mobile payment systems in conjunction with loyalty programs is beneficial for customers and restaurant owners, as each party is able to complete their transaction faster. For more on how mobile payment offerings will affect customer loyalty, continue reading.
Read the full article here: Why Loyalty Programs Will Drive Restaurants, Customers to Embrace Mobile Payments