Attracting investors requires hard work and dedication, though it’s a good time to try. Some private equity firms are interested in investing in restaurants, and companies like DineEquity could be on the hunt for acquisition candidates. This article from foodservice.com has some great tips on attracting investors to your brand.
First impressions are very important. Having a clear statement that’s both simple and memorable will get investors interested and wanting to learn more. Your tagline may be effective, but this statement should accurately describe your concept.
You should also have a working knowledge of your competition and your economic moat – your company’s competitive advantages and your ability to maintain them. An investor wants to know what you have that other similar businesses don’t. Play to your strengths, but also don’t be afraid to acknowledge competitor advantages too. Know what your place is in the competitive landscape, and play up your positive public perspective.
Read the full article here: How to Make Your Restaurant’s Brand Appealing to Investors