Restaurants Can Bank on Thanksgiving Sales

With the holiday season in full swing, many families are strapped for time, and ideas, regarding the traditional family gatherings that occur during this time. To offset any last minute preparations, many consumers will look to source ready to eat food items from stores, or forgo it altogether and dine out the night of the holiday. This can be beneficial to restaurants, who normally do not see the same uptick in sales that other consumer oriented stores typically see during the holidays.

Key Takeaways:

• Two-thirds of Black Friday shoppers say they’ll also visit a restaurant to take a break from bargain hunting, according to the research.
• The New York-style deli, restaurant, and bakery prepared 300 turkey meals for takeaway last year and is planning to offer 500 this year.
• The same items are offered in the restaurant’s traditional dinner plate that is $18.99 per person for dine in or to go.

“While many Black Friday shoppers do plan to stop at restaurants for a break from the bustle, it doesn’t necessarily equate to a better-than-normal sales haul.”

https://www.fsrmagazine.com/menu-innovations/restaurants-can-bank-thanksgiving-sales