Many people prefer to pay for goods and services with credit cards these days. However, in the state of California, businesses must make sure that they are not pulling personal information from those credit card swipes. A California law insists that personal information gathered from credit cards cannot be used for marketing purposes, and some businesses have already found themselves in trouble for not complying. Any time a restaurant or store requires the sharing of personal information, they must be sure that they are following local laws, and being transparent with their client base, to avoid any issues.
Read more: Risky business: Collecting personal information in credit card transactions
