Simplifying your menu could be a smart move

McDonald’s is working hard to implement some changes to pull itself out of a massive sales slump, including a smaller drive-thru menu that focuses on the most popular items, while also adding more mid-price items inside while testing new unique items in certain markets. While that may sound contradictory, they are also improving technology, allowing consumers more choices all around.

Giving your customers options is more important than ever, but simplifying and catering to what they want the most could streamline the experience and make you more money.

Read the full article here: Could menu cuts follow McDonald’s drive-thru change?

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