Trying to please everyone with a large menu may have the opposite effect.
Large menus can cause a variety of problems for everyone from the consumer to the cook, and eventually for the business owner. Having a broad menu may mean inevitable failure.
There’s a reason the most successful restaurants have smaller, specialized menus. The idea of “less is more” applies to most business models. When you focus on a smaller menu, you can perfect the quality, and that’s what’s going to keep the customers coming.
Read the full article here: Less is More on Restaurant Menus