Smoothie Franchises are Soaring in Quick Service

Few consumers had really ever had a smoothie that when these 1,000 unit brands brought out smoothies, they really kind of got people thinking about it. Tropical Smoothies growth is backed by the BIP Franchise Accelerator, a division of venture capital firm BIP Capital, which invested in the brand in 2010. Tropical Smoothie, which requires $125,000 in liquid assets and a minimum net worth of $350,000, as well as an initial investment of between $198,050 and $478,550 for its franchisees, actually turned down a crop of qualified candidates last year. The support center is also strengthening as success drives high-powered professionals into the building.

Key Takeaways:

  • Consumers are well aware of the health and convenience benefits of smoothies—two vitals that are robustly important to millennials. And the results can prove it.
  • Last year, Tropical Smoothie reported positive comp sales of 4 percent, which adds up to comp sale growth in excess of 26 percent since 2013. Average unit volume is more than $634,000—the highest in the company’s 20-year history.
  • Rotondo is strapped in for an eventful 2017, a year the chain essentially plans to open two stores a week as it targets 100 new locations. Rotondo says this acceleration “definitely puts stress on every part of the system.”

“Consumers are well aware of the health and convenience benefits of smoothies—two vitals that are robustly important to millennials. And the results can prove it.”

https://www.qsrmagazine.com/news/smoothie-franchises-are-soaring-quick-service

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