Location settings on your phone not only allow you to get from place to place easier through GPS, but now they have the potential to let you know which customers saw your advertisement before frequenting your establishment. GPS systems that are built into modern-day smartphones have the ability to track if users have recently passed an out-of-home (OOH) advertisement, letting you know if that is what lead them to choose to visit your place of business.
- New technology allows restaurants to measure when their ads have been on customers’ phones.
- Street level and traffic level ads combined with phone ads results in customers returning to restaurants at a high rate.
- Humor and creativity plays a big part in each ads effectiveness to customer and customer returns.
“Location-based mobile data gives quick-service restaurant franchisees a powerful purchase intent signal. With this, we can verify that a customer whose mobile device was recently exposed to an ad subsequently walked into your restaurant. And this sophisticated mobile location data is giving quick-service franchises a legitimate way to measure a quick-service restaurant ad campaign’s success.”