For many restaurants today, it isn’t enough to just provide hungry customers their food, now it’s important that they provide their customers a dining experience that they will never forget. This is the world of today’s experience economy. Today’s young consumers want experiences instead of things and restaurants should adapt to these people by providing not just food and beverage but also add or improve areas such as their restaurant’s environment, technology, service, and special events for an unforgettable dining experience. Some of the ways to provide this new dining experience include: giving a show to demonstrate to the customer how their food is made, using technology to make ordering easier and faster, and giving guests control over their food so they can customize it to their needs. It’s clear that young consumers are now looking to get their money’s worth out of these experiences, so most restaurants should invest in these experiences.
- You want to impress the consumers by giving a memorable show and making them enjoy their time there.
- You want to give the consumer exactly what they want and follow the culture of the area, while adding a personal touch.
- Be sure to use technology to your advantage. Make it easier for the consumer and the company.
“Instagram, Twitter, and their social media brethren have unquestionably accelerated the experience economy, compelling restaurants to make visits more eventful, fun, and authentic to ignite online sharing.”