Amazon just recently purchased Whole foods, which is a health food chain throughout the country. Amazon is going to be meal kits with Whole Foods which will be a bit expensive but they have all of the high quality ingredients people want for a meal. Amazon already offers meal kits but Whole Foods has a following behind them. They are known for their high quality food so having them partner together you are sure to get a fast and high quality kit.
- Industry experts point to home delivery meal kits as viable option for Amazon and Wholefoods Merger.
- Home meal kit delivery could potentially increase pressure on the food service industry to venture into delivery services or increase convenience at restaurants.
- Some restaurant owners do not feel threatened due to the home meal kit delivery service being geared toward dinner, while many dine-in restaurants focus on lunch.
“A robust play at meal kits could certainly threaten fine dining restaurants, casual dining chains and supermarkets”