A digital ordering solution is pointing to its ordering technology as a way to influence customer purchasing behavior. The Online and Mobile Ordering Index by Tillster can examine a restaurant’s digital menus and sales, both online and via mobile apps. The data can greatly assist a restaurant’s growth and ability to connect effectively with customers. Tillster surveyed some two thousand customers nationwide to gauge upcoming trends in the digital ordering space. Their data reveals two thirds of customers in the fast casual segment are expecting to be able to order food online in 2018.
- More than half of surveyed customers of fast casual restaurants expect to be ordering online next year.
- Most customers looking to digitally order prefer to do it via the restaurant’s website or mobile app, rather than a third party ordering platform.
- Survey data indicates restaurants can increase both number and value of customer orders by making online ordering options available.
“Online ordering and pre-ordering drive sales for all age groups. While millennials are the most frequent users of digital ordering technologies, older customers aren’t far behind.”