Customer loyalty is the life’s blood of any quick service restaurant, especially smaller, local businesses. You need Top-of-Mind recognition of your brand that makes you the first place customers think of when they are hungry. Send new customers emails introducing your restaurant and your people, and thanking them for their patronage, and then continue to ply them with lots of specials and promotions for different days. Try to make your restaurant a center of the community to help draw in regular gatherings of people.
Key Takeaways:
- Consistent communication with customers can strategically impact spending habits and increase revenue. It is easy, quick and the least expensive loyalty boosting strategy.
- Consistent communication involves sending purposeful emails and evoking the emotional and functional benefits of a brand through email, social media or face-to-face.
- Let your emails and activities show appreciation for your customers because happy, satisfied and informed customers are the best tool for marketing.
“The saying “You only have one chance to make a first impression” holds true. And, once that impression is made, it’s very hard to change it. It’s extremely important to send an email to new customers saying hello and thank you.”
Read more: https://www.qsrmagazine.com/outside-insights/5-tips-design-loyalty-boosting-communications-strategy
Juice It Up! Ranked Third Smoothie/Juice Franchise by Entrepreneur Magazine
Entrepreneur magazine regularly creates a list that honors the top-performers in their respective food franchise categories. These include such categories as Asian food purveyors, full-service restaurants and sandwich shops. The competition is intense with the magazine utilizing 150 data points to finalize their ultimate selections.
Juice it up! recently had the thrill of getting to the top of the magazine’s list in the category of smoothie, raw juice and super fruit bowl franchise hitting the coveted number three spot. The win follows the Juice It Up! acquisition by SJB Brands Inc. last winter. Post-acquisition, the juice franchise experienced a total menu-redo, focusing on creating truly delectable, yet nutritious offerings, with a high degree of ingredient transparency. So, the recognition has proven to be a timely pat on the back, proving that all of the work was indeed worth it.
Key Takeaways:
“This list recognizes the top 200 food-based companies, ranked within their respective categories, (such as Asian Food, Full-Service Restaurants and Sandwiches) based on data submitted for Entrepreneur’s Franchise 500® ranking.”
Read more: http://www.restaurantnews.com/juice-it-up-ranked-third-smoothie-juice-franchise-by-entrepreneur-magazine-061918/
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