The key to a great restaurant loyalty program is to leverage the brands identity with loyalty programs. Starbucks is one of the leaders in mobile loyalty programs, it is successful because it is simple, easy, and convenient for users. Panera Bread is another leader but takes a different approach, by offering a card based program. Frequent users earn free food and other items for the menu. Dunkin Doughnuts is a leader, mainly because over fifty percent of millennials use rewards programs at coffee shops. Chick-fil-a took a very different approach by offer a “invitation only” loyalty programs. These companies are successful, because they were able to balance their loyalty programs with the core of their company.
- In today’s competitive market, technology solutions are a key investment to remain relevant and drive revenue.
- The restaurants leading the loyalty pack though are the ones who are conquering behavior-driven campaign execution.
- Getting customers into a restaurant is the first step in the process, but restaurants also need to keep customers wanting to come back.
“Leveraging brand identity, the mobile device and the key components of a great loyalty program, there some restaurants have emerged as leaders when it comes to creating meaningful engagement.”