Eater recently came out with a great feature about Wall Drug Store, the roadside throwback that serve’s America’s cheapest cup of coffee. Wall Drug is a blast from the past whose billboards blanket South Dakota’s I-90 highway trumpeting 5-cent coffee, free ice water, and old-fashioned donuts. The article also uses Wall as a jumping-off point for a discussion of how far coffee has come in America.
It can be hard to remember in these Starbucks-obsessed times, but there was a time when most American coffee was low-quality and flavorless. Coffee consumption was actually decreasing before successful chains like Starbucks and Peet’s spread strong coffee and cafe culture throughout America.
The U.S. is now in its ‘third wave’ of coffee culture, with innovative baristas and roasters expanding public knowledge about fancy coffee-brewing techniques and the ethical ramifications of coffee-sourcing. Americans certainly have many more choices when they decide to buy a cup of joe than they did 50 years ago when Wall first started selling coffee for a nickel. It’s nice to have a reminder of what coffee was like in simpler times.
Read the full article here: America’s Cheapest Cup of Coffee