Balancing your beverage menu

Restaurant operators should make an effort to ensure their menus have both low-calorie, fresh-food drinks as well as less health-conscience drinks. Panera Break balances its healthy and not-so-healthy choices and attempts to inform its customers by including calories counts and added sugar on its beverage menu. The Rise & Shine Restaurant Group offers healthier options such as organic ginger kombucha on its beverage menu, while True Food Kitchen offers drink specialties, including a kale and coconut smoothie. Roteisserie Ema forgoes the beverage menu and displays its healthy choices in self-serve dispensers located next to the self-serve, typical carbonated soft drink choices. Of course, not all menu items are about healthy choices. Restaurant owners should make an effort to offer beverage menu items for all tastes and all categories of health-consciousness by offering healthy choices on the same menu as decadent shakes.

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