There aren’t likely to be any huge changes in food service this year, but there are several things going on that are worth noting. Lower gas prices and higher food costs will basically cancel each other out, but an increase in technology usage, a movement toward transparency, and turf wars between similar competitors are things to look for.
Brand building in 2015 will rely on technology more than ever before with things like digital menus and mobile ordering and payment options. Transparency about the origin and quality of food will also increase, as will competition between restaurants and quick service like vending machines and food trucks.
Read the full article here: Brand Building in 2015