To understand the best marketing strategies for the Millennial generation you have to look at the platforms that they are comfortable with. Also Millennials like a discount and will select a product based on whether or not they have to pay the full or reduced price. Also important is the health factor. Millennials take pride in knowing that they are making healthier eating choices in their snacks and in their meals. They want to be able to find the nutritional values of what they are consuming. And overall the whole eating out experience has to have meaning and value for the millennial.
Read more: Busting Millennial Myths
