A study commissioned by Hospitality GEM suggests that hotel restaurants are missing out on valuable local business because they are perceived as expensive. 64 percent of the 820 diners surveyed ate out more than 5 times a month, but only 15 percent did so at a hotel that they weren’t staying at. Half of the people who avoided hotel restaurants did so because of high prices. Hotel restaurants with strong culinary reputations were immune from this effect, with a third of respondents saying that they were more likely to dine at a hotel with a strong reputation.
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