To successfully market your brand, you have to know your customer. There are many marketing strategies that focus on this idea. This article at QSR Web focuses on using empathy to connect with your customers on a personal level by striving to understand their experience outside of your brand relationship.
Consumers want to build these brand relationships, and by empathizing with their experience you can better understand what drives them to certain brands, how to take negative feedback and turn it into a positive opportunity, and increase customer referrals.
A good way to develop this customer relationship is by creating an empathy map to help you understand how your customers see the world and what their place in it is. You can figure out what drives them to spend their money where they do, and see if your brand can alleviate any particular “pain points” in their lives.
Read the full article here: Understanding Empathy and Your Brand