There are many reasons why it is good for you as a business to be socially aware. If you recall, last week there was quite an uproar over a death of a gorilla in a popular zoo.
After a young child was able to slip into its quarters, zookeepers made the quick and tough decision that the gorilla was too much of an unknown threat to the young child’s life, and they shot it.
This sparked much uproar for animal rights activists and many people debated the ethics of the decision to kill an animal out of fear of what it could do to a young child.
You may think that this incident has nothing to do with the restaurant industry, but you could be savvy and find a way to link this discussion into your business.
Many patrons are becoming more globally conscious and want to contribute to causes that make a difference in the world.
If you market your restaurant as a place where the food is sourced locally from farms that treat animals with dignity, you can ride this wave of animal rights. If you are looking to see how being humane can help your business, read this article today!
Read the full article here: http://www.fastcasual.com/blogs/how-embracing-humane-animal-practices-enhances-profits/
