Free burgers prove costly for Shake Shack

So, starting, oh, right about now, a Shake Shack truck will be outside the Stock Exchange (that’s at 11 Wall Street, fyi), giving away sausage, egg, and cheese sandwiches (that’s right, the elusive Shack breakfast sandwich, usually only found at Grand Central and JFK). At 11 a.m., they’ll switch over to giving away free burgers, which will last until 2 p.m. Plus there will be unspecified “free Shack swag and giveaways” all day. And that’s not all – a double decker bus will also be making stops at most of the Manhattan Shake Shacks (including the currently gutted Madison Square Park original) over the course of the day, with the same said “swag.”

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