If you’re concerned about the small cost required to set up a gift card program for your bar or restaurant, don’t be. Despite what some may think, gift cards actually lead to higher margins for restaurants, as people tend to spend more than their gift card amount and many gift cards go unused entirely. This post from FSR Magazine has all the details behind why you should offer this profitable service.
Read the full article here: 3 Surprising Ways Gift Cards Drive Higher Margins for Restaurants
