Digital is transforming businesses everywhere, even food service and restaurants. Deloitte has assembled data which reveals nearly half of customers would rather make their orders online. Better for restaurant owners, those customers who do order online often spend as much as a quarter more than customers who order in person at the establishment. Industry observers caution restaurant owners to not move into digital so quickly that they lose the ability to project and protect their brand identity. Any digital transition should be handled carefully.
- An increasing number of customers, especially younger customers, want to use digital and online ordering options.
- With a powerful user interface, customers are encouraged to use digital ordering platforms, and restaurants can better establish their brands online.
- Beyond further developing the brand, restaurants should take care that digital ordering doesn’t restrict customers compared to in-person ordering at their locations.
“Ideally, the digital ordering experience will be no different from the experience customers have in-store. “