How front of house staff can do more to maximise wine sales

Ever wish you could squeeze a few extra pennies out of your customers? Just feel like your sales are not cutting it? This article explains how your front of house staff can actually increase your restaurant’s wine sales. Research suggest that as many as two in five restaurant patrons would buy a bottle of wine, if recommended by one of the staff.

Key Takeaways:

• Customers in restaurants are more likely to buy a wine that is recommended by the wait staff
• A large percentage of waiters/waitresses do not know key information about all of the wines in their restaurant
• It can help wine sales if the wait staff can succinctly describe the wines on their menu

“Front of house staff don’t know enough about wine, despite over two in five diners being more inclined to buy a bottle of wine based on a staff recommendation, according to new research.”

http://www.bighospitality.co.uk/Business/Front-of-house-should-know-more-about-wine-to-maximise-sales?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+bighospitality%2Fnews+%28BigHospitality%3A+Latest+News%29