The restaurant downtrend will likely continue through this year, but brands can take steps to safeguard their growth. Late last year, MarketWatch predicted a restaurant industry recession with profit-growth expectations dropping to 2-4 percent. To combat this trend, restaurants can differentiate their product, brand, and experience. For instance, Wienerschnitzel has partnered with Motocross to entice customers with a unique menu targeted to a specific audience. Doing your research and identifying specific groups of customers is the key to this approach. As the economy grows, there will be more of a focus on atmosphere, service, and offerings like free Wi-Fi.
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