Every business with food service needs to have a plan in place for a food crisis. When a food crisis happens it is very important to find out why. Make sure you review procedures with employees. Next, you need to regain the trust of the community. Make sure that you do not get caught in the negative loops of social media. Apologize sincerely and let the public know how it happened and what you are doing to fix it. With the right steps, trust can be regained.
- Foodborne illness was heavily spotlighted in an outbreak that nearly put the food chain Jack in the Box out of business in the 90s.
- Aside from foodborne illness striking, a food safety issue could arise from an allergic reaction, or from a failed inspection.
- Should the worst happen and clients are sickened, trace back to how it happened, apologize immediately and without equivocation, and train, or retrain, all employees on safety measures.
“It’s key to develop a plan that outlines how to manage a crisis, minimize damage, and rebuild to be stronger and safer than ever.”