Marketing just got a lot more intimate.
“Dating” your customers is the savvy way to approach marketing to Millennials, the young adults who make up a quarter of the current U.S. population. The analogy is a good one – customers sometimes get bored and “break up” with a brand, just as they might with a partner.
You don’t have to hand out chocolates and teddy bears to get your customers to like you (though it’s an option), but there are strategies you can put in play to catch the eye of these savvy consumers and keep them coming back for more.
Jeff Fromm and Greg Vodicka know all about wooing customers and getting them to fall in love with your business. They put together a list of tips that will pull people in and hold them close. The list including basics like honesty and transparency but also the idea of offering experiences and adventures.
To appeal to the next generation, keeping things fast and interesting is the way to go!
Read the full article here: 7 tips for getting Millennials to stay in love with your brand