Convincing customers to order dessert is a great way to increase check averages, but dessert is a hard menu part to pull off. Customers are often too full to order dessert after eating a big meal, so restaurateurs need to find ways to make dessert seem like a worthwhile event. Although fast-casual restaurants have been incredibly successful at reinventing the restaurant industry in the savory realm, they have not been able to leverage dessert in a meaningful way. For fast-casual restaurants to succeed with dessert, they need to pay attention to trends and provide sweet options that give customers a unique experience.
Read the full article here: Dessert Destinations: 4 Trends That Will Inspire Customers to Indulge