McDonald’s Corp has begun testing its long-awaited U.S. mobile ordering app, with the goal of avoiding the kinds of service hiccups that have haunted digital debuts by companies such as Starbucks. Digital ordering has been challenging for many restaurant chains and their customers. Domino’s Pizza, now the industry leader, took years to perfect it. Starbucks’ technology took far less time, but in January the chain said mobile orders poured in faster than they could be processed, creating backlogs that drove away time-crunched walk-in customers.
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