Diners love the experience of eating outside, and they will bring their business to restaurants with open-air seating when the weather is nice. Research by the Simons Advisory group shows that investing $200,000 in outdoor spaces resulted in an average $500,000 sales increase. Customers like outdoor seating because it makes their dining experience more pleasurable, and the sight of happy customers on the sidewalk or patio can help drive more business to a restaurant during the warm part of the year. Restaurant owners can also incorporate design elements like fountains, gardens, and umbrella lighting to create an ambience that keeps customers coming back.
Read the full article here: How Outdoor Seating can Increase your Revenues by 30%
Link: http://www.qsrweb.com/blogs/how-outdoor-seating-can-increase-your-revenues-by-30/
