Just outfitted your restaurant with the highest-tech TVs and ordering systems but wondering why it’s not making a difference? It might be time to get your content in check. This post from Fast Casual follows a successful remodel that the Wendy’s chain underwent in 2010 with a goal of blending relevant content with new technology to keep customers in stores longer, and keep them buying more premium menu items.
Read the full article here: Wendy’s Exec: Without Great Content, Technology Doesn’t Matter
