A confluence of squeezed consumer wallets, the rising cost of dining out, and changing needs and wants has brought the U.S. restaurant industry traffic growth to a halt in the first two quarters of 2016 and into the negative in the third quarter, reports The NPD Group. Total foodservice visits declined by 1% in the third quarter compared to same quarter last year, and quick-service restaurant traffic, which represents 80% of total industry visits, dropped for the first time in five years, according to NPD’s ongoing foodservice market research.
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