While you probably hope that when opening a new restaurant, the fantastic food and service will speak for themselves, it often takes more effort than that to really get a buzz going around a new place. The restaurant industry has become a crowded space, and to set your restaurant apart from the crowd you’ll likely need to engage in some marketing and advertising tactics to get the word out and get people coming through the doors. This post from FSR Magazine shares some popular and effective marketing tactics for restaurants hoping to step up their strategy.
To start, some basic PR like sending a press release about your opening to local news outlets can be a simple and inexpensive way to get some press. Additionally, using social media platforms like Facebook and Twitter can help you to reach potential new customers and begin to build a “voice” for your restaurant. Fundraisers, community events and county fairs are also great outlets for you to spread the word and to let local residents sample your offerings before you even officially open. Once you’re ready to open your doors, having a few “soft opening” and industry events before the big night can help generate a buzz with some of the most important tastemakers in town. For more marketing ideas, keep reading.
Read the full article here: A Guide to Marketing Your Restaurant