When it comes to restaurant marketing, you need to ask yourself if you are planning to fail and if you are planning to fail, you need to know when it will happen. Most restaurants and retailers that shut down, shut down because they have not developed a plan for success. Not planning for success means that you are planning for failure. Many business fall into the trap of being average, instead of being great. This allows a better restaurant to dominate the marketplace.
- About one percent of stores and restaurants succeed and avoid closure; the ones that make it had a plan they carried through.
- Being average, and directionless without a strong plan, leaves you vulnerable to competitors that muscle into your market space.
- Not drawing up a plan can be because you don’t know how to outline one; but learning is a valuable business skill.
“Comfort is great, but it’s a trap too many businesses fall in.”