All businesses seek profit – it’s the name of the game! Without profit there is no growth and no influence. There are many paths to profit, but not all of them see making money as the goal. The mission behind Conscious Capitalism focuses on how companies can make the world a better place while improving themselves at the same time.
Which Wich recently set a Guinness World Record when they made 26,710 peanut butter and jelly sandwiches in an hour, which were then donated to organizations in the area. The campaign was great for PR, but it had purpose beyond promotion – it connected the community.
Conscious Capitalism has four foundational pillars: a purpose more grand than simply making money, a system that benefits everyone involved with the company, supportive leadership, and embedding your company’s values in your staff.
Restaurants are in a unique, influential position. If more got on board with Conscious Capitalism, the world could change for the better.
Read the full article here: Quick, with a Conscience