More than 90 percent of consumers purchased or received gift cards in 2015, with 51 percent of consumers reporting that they visited a store more after receiving a gift card, according to First Data Corp. Restaurants now compete with big-box stores and even online auction sites for gift card sales, so placing a tent card on your tabletops won’t cut it anymore. On Black Friday only, we offered a $10 bonus card with every $25 in gift card purchases, which we promoted via our Club 84 eclub and heavily on local Facebook pages.
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